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Content Marketing
Full-funnel content strategy for the launch of WooCommerce Payments, aimed at driving early adoption among merchants.

The Content Strategy That Helped Launch WooPayments
The full-funnel omnichannel strategy behind the WooCommerce Payments launch.

Director, Content Marketing

“Eddie is one of the most talented people I’ve ever worked with. He’s incredibly adept at understanding what motivates an audience and knows how to create compelling content to move them. He has a real knack for looking at things critically and challenging the norm. He never wants to do the same old thing.

Above all else, Eddie’s simply a great guy to work with. He’s the ultimate culture guy. No matter the situation, good or bad, Eddie always keeps things positive, does what’s right for his team.”

Upwork
Performance Marketing • SaaS
Uber
Content Strategy • Tech
Flock
Content Marketing • SaaS